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Top 100 Food Trends in May
Top 100 Food Trends in May
From Campfire Dessert Muffins to Citrusy Gut Health Sodas
The May 2024 food list is bursting with flavor and surprising textures. One stand-out item is the Krispy Kreme Cheese-Filled Dough-Snacks—a cheese-filled donut coated with a different kind of... MORE
Top 100 Health Trends in May
Top 100 Health Trends in May
From Sunscreen Rom-Com Campaigns to Mood-Boosting Superfood Seedbars
The May 2024 health round-up offers a blend of good design, scientific breakthroughs, and tech-enhanced wellness innovations. In the realm of pain relief and relaxation, Plunge Evolve Series... MORE
Top 100 Cosmetics Trends in May
Top 100 Cosmetics Trends in May
From Tofu-Inspired Fragrances to DHA-Infused Contour Sticks
The May 2024 cosmetics round-up includes innovative ingredients, performance-driven formulations, and sustainably-minded product design. The Dior Sauvage Mencare, for example, boasts quality... MORE
Top 50 Home Trends in May
Top 50 Home Trends in May
From AI-Powered Air Purifiers to Sustainable Bamboo Paper Towels
The May 2024 home round-up contains a variety of innovations that prioritize sleek and modern aesthetics, as well as sustainability. Nellie’s Clean, for example, introduced a sustainable... MORE
Top 100 Branding Trends in May
Top 100 Branding Trends in May
From Designer-Led Nostalgic Capsules to Signature Biscuit Playlists
The May 2024 branding list showcases playful and innovative ways through which brands are capturing attention, staying relevant, and/or raising awareness — from the collaboration between designer... MORE
Transforming Bullet Train Toys
Transforming Bullet Train Toys
In Japan, McDonald’s Happy Meals Now Come with Shinkalion Toys
McDonald’s Japan is paying homage to the country’s speediest trains with the debut of new Shinkalion Happy Meal toys. In Japan, the Shinkansen (or “bullet train”) is a... MORE
Internationally-Inspired Cheese Donuts
Internationally-Inspired Cheese Donuts
Krispy Kreme Japan is Adding a Cheerful Cheese! Lineup
Krispy Kreme Japan is catering to local culinary interests with its new Cheerful Cheese! lineup. Available exclusively in Japan, the new Cheerful Cheese! lineup consists of three exciting new... MORE
Blueberry Doughnut-Flavored Chips
Blueberry Doughnut-Flavored Chips
Kiwi Trip Just Added Blueberry Dunker-Flavored URGE Potato Chips
The Midwestern convenience store chain Kwik Trip recently unveiled an unusual new offering: Blueberry Dunker-Flavored URGE Potato Chips. This past Monday, Kwik Trip posted to its Instagram that it... MORE
Popsicle-Inspired Ice Creams
Popsicle-Inspired Ice Creams
Market District is Adding New Rockin’ Pop Ice and Soda This Summer
Market District is selling a taste of nostalgia this summer with the recent addition of Rockin’ Pop Ice and Flavored Soda to store shelves this summer. Most people will be familiar with Rocket... MORE
Street Food-Inspired Rice Bowls
Street Food-Inspired Rice Bowls
Ben’s Original Just Added Four New Street Food Rice Dishes
Ben’s Original is shaking up the flavored rice game with the debut of four new Street Food rice dishes. Perfect for anyone looking to add some international flare to dinnertime, the new four new... MORE
Decentralized Affiliate
New ecommerce apps enable everyday consumers to earn commissions
Trend - Tech companies are revolutionizing affiliate marketing by launching new shopping apps that break down traditional barriers. Platforms like Locker are leading the charge by ditching the follower-count and aesthetic requirements that often exclude potential affiliates. This inclusive approach opens the affiliate ecosystem to a wider range of consumers, empowering everyone to become a brand advocate and earn from their genuine endorsements.

Insight - Today's consumers are savvier than ever. Traditional influencer endorsements, once a marketing mainstay, are losing their luster. Empowering everyday brand advocates fosters trust, engagement, and loyalty. As social commerce continues to evolve, the brands that embrace this democratization can potentially see more engaged consumers and higher long-term value from a more authentic, community-driven approach to marketing.
Workshop Question - How can your brand empower everyday consumers to share genuine product recommendations?
7.1
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Popularity
Activity
Freshness
Patterns
Megatrends
Pull-Apart Caramel Rolls
Pull-Apart Caramel Rolls
Pillsbury Just Added Two New Mini Cinnis Flavors: Cinnamon and Caramel
Pillsbury is expanding its heat-and-home product lineup with the debut of two new Mini Cinnis flavors: Cinnamon and Caramel. For those unfamiliar, Mini Cinnis are frozen mini pull-apart rolls that... MORE
Summery Creamsicle-Flavored Candies
Summery Creamsicle-Flavored Candies
M&m's Orange Vanilla Creme Tastes Just Like the Iconic Treat
M&M’s is getting in on the creamsicle trend with the debut of a new Orange Vanilla Creme flavor. Anyone who has enjoyed an ice-cold creamsicle on a hot summer day knows just how delicious... MORE
Ready-to-Cook Boneless Steaks
Ready-to-Cook Boneless Steaks
Trader Joe's Beef Rib Eye Steak is Sourced from South America
Trader Joe’s may not be the first place you think of when you want to pick up a great steak, but you may change your mind when you learn about Trader Joe’s new Beef Rib Eye Steak.... MORE
Grecian-Style Eggplant Tins
Grecian-Style Eggplant Tins
This Grecian Style Eggplant with Tomatoes & Onions Melts in Your Mouth
Trader Joe’s is looking to give your pantry a little upgrade with the addition of its new Grecian Style Eggplant with Tomatoes & Onions Sold in a stylish 9.9-ounce tin, the new Grecian... MORE
Key Lime Tea Cookies
Key Lime Tea Cookies
Trader Joe's Key Lime Tea Cookies are Summer-Ready
Trader Joe’s is giving customers a tropical new dessert option with the debut of its new Key Lime Tea Cookies. Bursting with citrus flavors, the new Key Lime Tea Cookies strike the perfect... MORE
Hybrid Quesadilla Burgers
Hybrid Quesadilla Burgers
Pincho Just Unveiled an Innovative New Quesadilla Burger
Miami-born burger and kebab destination PINCHO is bringing together two flavorful dishes in one to create the new Quesadilla Burger. A creative and cheesy twist on a classic comfort food, the new... MORE
Spiced Street Corn Salads
Spiced Street Corn Salads
Starbird Has Added a New Elote Chop Salad for Summer
May is National Salad Month and Starbird is marking the occasion by unveiling several new salads, including the streetfood-inspired Elote Chop Salad. This May, Starbird is kicking off what it calls... MORE
Artisan-Inspired QSR Drinks
Artisan-Inspired QSR Drinks
These Burger King Drinks are Arriving in Canada in Two Options
These Burger King drinks are being showcased by the brand as its latest addition to its menu at participating locations in Canada to help consumers quench their thirst in a decidedly artisanal way.... MORE
Upcycled Material Musical Instruments
Upcycled Material Musical Instruments
The Yamaha Upcycling Guitar Concept Models are Sustainable
The Yamaha Upcycling Guitar Concept Models have been unveiled by the brand as an idea of what can be done to prioritize sustainability and style when it comes to the brand’s various solutions.... MORE
Stackable Smart Power Stations
Stackable Smart Power Stations
The Segway Cube 2000 Has a LiFePO4 Battery
The Segway Cube 2000 portable power station is a stackable solution engineered with the needs of avid outdoor enthusiasts alike in mind to help them stay connected from anywhere. The unit is... MORE
Tech-Driven Home Climate Systems
Tech-Driven Home Climate Systems
Quilt Climate Systems are Functional and Fashionable
The Quilt home climate systems are an intelligent, modern solution for the market engineered and designed to help make the transition away from conventional HVAC solutions to eco-friendly... MORE
Familial Fashion House Perfumes
Familial Fashion House Perfumes
This FENDI Fragrance Collection Has Seven Options
This FENDI fragrance collection has been unveiled by the Italian fashion house as a seven-strong range of perfumes that are each inspired by some of the family behind the brand’s fondest... MORE
Collaboration Retailer Pocket Knives
Collaboration Retailer Pocket Knives
The James Brand Huckberry Edition Chapter 2 is Sleek
The James Brand Huckberry Edition Chapter 2 Pocket Knife has been unveiled as a decidedly sleek accessory for everyday carry (EDC) enthusiasts alike to incorporate into their collection. The... MORE
High-Power Mobile Gaming Devices
High-Power Mobile Gaming Devices
The AYANEO Pocket DMG Has the Qualcomm Snapdragon G3x Gen 2
The AYANEO Pocket DMG mobile gaming device is one of the brand’s upcoming hardware options engineered with the original Nintendo Game Boy aesthetic in mind. The handheld gaming system features... MORE
Horizontal Handheld Gaming Consoles
Horizontal Handheld Gaming Consoles
The AYANEO Pocket MICRO is Android-Powered
The AYANEO Pocket MICRO handheld video game console has been shown off by the brand as one of its latest hardware offerings that’s engineered to modernize a classic device. The mobile gaming... MORE